MAD ROCK BEGAN IN 2002 AS A SMALL, CLIMBER OWNED AND OPERATED COMPANY THAT MADE INNOVATIVE, HIGHLY TECHNICAL AND AFFORDABLE ROCK CLIMBING SHOES.

After many years and over a million pairs later, we still choose not to reflect on our accomplishments nor rest on our laurels-because our best shoes will always be the next batch! To us, "Innovation" isn't just a catch phrase-it's a challenge to be met daily. In that spirit, we embrace using the latest materials and technology to meet consumer demands while maintaining the high quality and innovative products that have put us on the map and in the packs of climbers around the world!

Mad Rock's goal from the start has been to offer the most sophisticated designs and materials at a fair price, and now more than ever our message of value, quality, durability and climbing enjoyment rings true - so much so that our competitors are increasingly following our lead. We always thought that climbing should be enjoyed by everybody - and we aim to do that with the best gear at a fair price.

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Years after the launch of the first Mad Rock rubber formula, our new Science Friction 3.0 compound marks a special milestone for the Mad Rock brand. After exhaustive research and a new production process originating in the USA, our new formula has distinctively different characteristics than our previous batches. More durable than any of our previous formulas, our new Science Friction 3.0 also boasts higher friction. This optimal balance is incorporated into our new mix by increasing the tear strength and the memory of the compound. Due to its unique characteristics and unparalleled performance, our new Science Friction 3.0 formula is used on our shoe components like the 3D Hooking Heel, 3D Concave Sole as well as the soles in all of our rock shoes.

Refinement of an existing design can often be as labor intensive as creating an all-new one. Yet instead of making new models for the sake of making new models, for 2018 Mad Rock is committed to making subtle but definite running improvements to our existing shoe models and offering a variety of new features, colors, and options to our increasingly popular hardware and accessory lines.

Mad Rock's goal from the start has been to offer the most sophisticated designs and materials at a fair price, and now more than ever our message of value, quality, durability and climbing enjoyment rings true - so much so that our competitors are increasingly following our lead. We always thought that climbing should be enjoyed by everybody - and we aim to do that with the best gear at a fair price. For 2017 and beyond, Mad Rock is committed to offering you a great deal on the best equipment and back it up with the best customer service in the business.